GfK Radio Insights Malaysia 2019
We are pleased to announce GfK’s latest findings on radio listening trends and listener behaviour in Malaysia.
The full results cover:
- where/when and why listeners tune in
- customer perceptions of radio’s authenticity and trustworthiness
- the personal effects of radio
- advertisement awareness and social media
Download all GfK Radio Insights Malaysia 2019
Top reasons for listening + the multitasking medium
Impressions + connections
Social media engagement + youth impact
Advertisements + consumers’ impressions
