Stefan001Boot Camp

Boot Camp is a workshop for marketing communications professionals, brand custodians, media specialists, advertisers, and mass communications and marketing students to introduce innovative marketing approaches and ideation by using radio as a feasible vehicle to link brands with the specific desired market segments. Key speakers at the Boot Camp sessions in the past have played a significant role in provoking creative and media agencies to think about originating radio campaigns with an overhauled perspective as a means of transforming the way radio communicates and engages listeners.