Trends & Statistics
- Radio remains an influential and strong engagement media with 20.6 million Malaysians tuning in weekly, which makes up 97% of the population in Peninsular Malaysia.
- Results revealed that breakfast shows (Monday to Friday, 6AM to 10AM) and drive time shows (Monday to Friday, 4PM to 8PM) continue to garner the highest listenership, accounting for 15.6 million and 15.1 million listeners respectively.
- Breakfast shows reported a rise in weekly reach from 14.6 million in the previous survey conducted first half of the year (Wave 1 2019 survey) to 15.6 million listeners in the recent wave.
- It also shows that 97% of the Malay community tuned in to radio stations for 14 hours 50 minutes in a week, while the listenership among Chinese increased by 62,000 listeners, recording 5.0 million listeners with an average listener spending 12 hours and 38 minutes listening to radio in a week.
- Indian/Others climbed to an overall weekly reach of 98% (2.0 million listeners) as compared to 95% (1.9 million listeners) in the previous survey.
- It also shows that radio is reaching more of the younger listeners, with those from the 20-29 age group increasing by 145,000 to hit 4.8 million in weekly reach.
- Both weekday and weekend shows registered growth compared to previous wave, with weekend shows attracted around 813,000 more listeners to reach a total of 18.9 million listeners in the recent wave.
- Among all the different languages, Bahasa Malaysia stations are most popular with radio audiences. These stations together have a weekly reach of 64% (13.7 million listeners).
- They are trailed by the Chinese stations with 24% (5.0 million listeners), followed by English stations at 22% (4.6 million listeners) and Tamil stations at 8% (1.8 million listeners).
- 20.6 million (97%) Malaysians tune in to radio. 18.3 million (89%) out of 20.6 million listeners are residing in urban areas while rural areas captured 2.3 million (11%) listeners.
- 13.8 million, 16.1 million and 2.7 million Malaysians tune into radio at home, inside the car and during work respectively. Listeners at work showed the highest increase by 18% in comparison with the previous wave.
- The Central region remains the highest concentration of radio listeners (7.7 million pairs of ears). 5.2 million are from Selangor, 1.5 million from Kuala Lumpur and 0.9 million from Negeri Sembilan.
- The North region has the second highest concentration of radio listeners (5.5 million pairs of ears). 2.1 million are from Perak, 1.9 million from Perlis/Kedah and 1.5 million from Penang.
- The South region and East Coast region have 3.8 million and 3.6 million listeners respectively. Johor has 3.1 million listeners while Malacca has 0.7 million listeners. Kelantan has 1.4 million, Pahang has 1.2 million and Terengganu has 0.9 million listeners respectively.
(Source: GfK RAM Wave 2 2019)