The Commercial Radio Malaysia (CRM) announced S A Dharmendra A/L Sayna S A Andreas (Dhan), the Network Content Manager representing Perfect Excellence Waves Sdn Bhd and Mohamed Hairul Ekzan Bin Mohamed Hisham, Vice President of Operations and Growth of Radio Kita Sdn. Bhd. (Rakita) as the President and Vice-President at its 24th Annual General Meeting.
“The pandemic has shown us that there is a need for radio to evolve with the times. As CRM President, I intend for radio to emerge from these changes by giving opportunity to the voices of the young generation with the guidance of those who are now in radio”, said Dhan.
The meeting also appointed Meera Sivasothy, General Manager of BFM Media Sdn Bhd as Honorary Secretary and re-election of Bala Murali Subramaney, Chief Technology Officer of Astro Media Sales Sdn Bhd (formerly known as Capital FM Sdn Bhd) as Honorary Treasurer.
The Vice President, Mohamed Hairul Ekzan Bin Mohamed Hisham, fondly known as Loy said, “Adapting to the new norm is crucial for radio businesses in Malaysia to stay relevant. As we live in this digital age, it is important for us to sustain listenership and reach out to the younger audience through a hybrid radio experience”.
CRM, incorporated in 1994, was previously known as MACRO (Malaysian Association of Commercial Radio Operators) and is the only association in Malaysia for commercial radio operators broadcasting in this country. As an association, CRM works to coordinate regulatory issues, promote listener engagement activities, organise outreach programmes for undergraduates, and share resources for research ratings.
